Fifth Avenue South Merchants Invite Local Residents And Their Guests To “Rediscover the Avenue”
October 1, 2020
NAPLES, FL. – The Fifth Avenue South Business Improvement District is inviting local residents and their guests to “Rediscover the Avenue” by launching a new public relations and marketing campaign showcasing the area’s unique restaurants, boutiques and galleries and highlighting Fifth Avenue South as the historic Main Street of Naples.
“Our mission is to showcase our businesses at the highest level possible,” said Bruce Barone, Jr., executive director for the Fifth Avenue South BID. “We will continue to strive to secure the best media, marketing and PR opportunities for our beloved brand.”
The new campaign will be highlighted across all media platforms, including print and broadcast media with features appearing in local and regional publications such as Naples Illustrated and Gulfshore Life. In addition, original branded Fifth Avenue South social media content will be created and showcased on Instagram, Facebook and YouTube.
Fifth Avenue South also is being branded with newly designed window tinting in retail storefront spaces and other enhancements will soon be installed along the Avenue, creating a visual and emotional connection to the business district, street and buildings. This visual branding will provide consistency across the Avenue with a unified approach.
Featuring more than 220 businesses, including high-end shops, world-class dining, unique boutiques and galleries, and exciting entertainment options, Fifth Avenue South is the vibrant heart of Naples. For further information, visit www.FifthAvenueSouth.com.
