To increase cycling & pedestrian awareness through promotion and education; To voice the needs of cyclists and other non-motorized users to local governments; To encourage citizen advocacy of bicycle & pedestrian needs;To unite all cyclists and non-motorized users in the pursuit of better facilities; To make cycling, walking, running, and non-motorized commuting safer in our community; To host cycling events and other outdoor activities; To educate motorists, cyclists, pedestrians, and other users regarding rights and responsibilities; To make Naples and Collier County a healthier and more active place to live.